Indian and Subcontinent Products
A multi-billion dollar diaspora, served right.
South Asian buyers across AU/NZ and the Pacific represent one of the highest-growth FMCG segments. Australian cold-pressed mustard oil, NZ Grade-A ghee, spices and pickles — they are uncompromising on authenticity, and we deliver it.
MUSTARD OIL
DESI GHEE
SPICES
PICKLES
+24%
category YoY growth across our subcontinent SKUs
SKUs12
YoY+24% YoY
Margin42%
What makes this category defensible
Three things competitors cannot replicate.
01
Authentic mustard oil
Australian cold-pressed mustard oil with the full pungency South Asian cooking demands.
02
Grade-A NZ ghee
Pure ghee from New Zealand dairy — the taste and clarity diaspora buyers know.
03
Halal-certified portfolio
Subcontinent SKUs carry Halal certification, with HACCP and full traceability.
Anchor brands in this category
View all brands →Sona
4 SKUs
MOQ from 24 units
Golden Leaf
5 SKUs
MOQ from 12 units
Signature SKUs
Browse all 12 SKUs →
Start your range here.
PACIFIC PREMIUM
Wild Turmeric Powder
Wild-harvested Fijian turmeric
$9.80 MOQ 12
Non-GMO
Gluten-Free
Proof at retail
How buyers in this category perform.
"Our mustard oil category doubled after listing Sona."
"Authentic ghee — customers keep coming back for it."
Ready to stock Indian and Subcontinent Products?
See the 12-SKU range.
Browse the full catalogue with bulk-pricing tiers, MOQs, lead times and certifications.